Terra Etérea
Brand Identity · Art Direction · Brand Strategy
A sensory wellness concept created to turn everyday care into a moment of comfort and connection.
The Brief
The Concept
The concept is rooted in the relationship between earth and sensation.
“Terra” represents the grounding, natural, and physical aspects of wellness, while “Etérea” introduces a lighter, more intangible dimension—something that exists beyond the physical and connects with the senses.
The identity was built around this contrast, creating a visual language that feels grounded yet delicate, natural yet sophisticated.
Terra Etérea is a wellness and massage concept created around the idea of comfort for the senses.
The goal was to develop a visual identity that could communicate calm, warmth, and well-being, while creating a refined and contemporary presence that feels both inviting and intentional.
The brand needed to move away from the conventional visual language often associated with spas and wellness, creating something more sensory, organic, and emotionally engaging.
Visual Identity
The visual identity combines organic forms, soft typography, earthy tones, and delicate details to create a sense of warmth and tranquility.
Rather than relying on literal representations of massage or wellness, the visual system focuses on texture, movement, balance, and atmosphere, allowing the brand to communicate the experience of Terra Etérea before the service even begins.
The result is an identity that feels calm, intimate, and contemporary, while remaining flexible across different applications.
Brand Applications
The Result
The visual language was developed to create a cohesive experience across the brand’s communication materials, digital presence, and client touchpoints.
Each application was designed to reinforce the same sensory experience—creating a visual environment that feels as comforting and intentional as the service itself.
The final identity positions Terra Etérea as a wellness experience centered not only on physical care, but on comfort, presence, and sensory connection.
Every element comes together around the brand’s core idea.